Prime Flat Iron Steak

• Naturally tender cut

•  Rich, beef-forward flavor

•  Balanced marbling

•  Quick and easy to cook

Best for: Everyday premium steaks

Beef Tenderloin Centre Cut

•  Exceptionally tender texture

•  Mild, refined flavor

•  Centre-cut for uniform cooking

•  Elegant plating

Best for: Premium dishes and fine dining at home

Rich, meaty, and deeply flavorful, short beef ribs are known for their generous marbling and tender texture when cooked low and slow.

Why it’s special
Thick cut with intense beef flavor
Becomes exceptionally tender with slow cooking

Flavor & Texture
Bold, beef-forward taste
Juicy and rich with a tender bite

Best Cooking Methods
Braise, slow roast, or smoke over low heat

Cooking Tip
Cook low and slow to break down connective tissue for maximum tenderness and flavor.

• Carefully selected premium beef cut

• Clean muscle structure with refined grain

• Naturally tender with focused beef flavor

• Ideal for portioning into steaks or roasting whole

• Performs best with high-heat searing or controlled roasting

Texture: Firm yet tender
Flavor profile: Clean, beef-forward, balanced